Simone Ricetti

UX Designer & Art Director

AVAILABLE across Europe & remote - Spring 2026
Inside LVMH Certificate, 2025

Bio

Bio

Hi, I'm Simone.
I hold a Master's in UX/UI Design and a Bachelor's in Fashion & Accessories — one trained the eye, the other trained the mind.

I design across screens and objects: websites, apps, products, accessories; borrowing from fashion to design interfaces, and from interfaces to design objects.

Currently obsessed with Blockchain, AI, VibeCoding, and 3D. Off-screen: skis, dirt bikes, a camera.

Scroll for the work.

Coffee Addict
Skis, screens, smart contracts.
Coffee Addict
Skis, screens, smart contracts.
Coffee Addict

Featured Works

Featured Works

Featured Works

TITLE

Sono

Sono

/01
AREA
Web Design
ROLE
Art Direction & UI
ABSTRACT

Rebranding and website overhaul for a B2B travel agency, focusing on correcting poor color blends and enhancing the overall sense of fashion and elegance. I improved clarity and visual hierarchy across the pages, creating a more polished and intuitive user experience.

TITLE

Italy's Birth Rate

Italy's Birth Rate

/02
AREA
GRaphic Design
ROLE
Art Direction & data management
ABSTRACT

I created an infographic on natality in Italy and Europe for 2022 by gathering diverse data, organizing and analyzing it in Excel, and identifying significant trends. I then visualized the findings in a foldable flyer using Illustrator, incorporating circular and linear shapes to effectively communicate the information.

TITLE

La Stampa

La Stampa

/03
AREA
WEB & MOBILE Design
ROLE
UX/UI
ABSTRACT

A reimagining of "La Stampa", one of Italy's most established newspapers. I redesigned the website and app with a bolder, more dynamic identity — bright accent blue, custom illustrations, and clearer hierarchy for articles and podcasts. Added an AI feature that turns articles into personalized podcasts based on user preferences.

TITLE

Helion

Helion

/04
AREA
UX/UI & BLOCKCHAIN
ROLE
UX/UI & SYSTEM DESIGNER (+digital twin)
ABSTRACT

Helion is a conceptual platform exploring how blockchain, AI, and UX can reshape the way energy is shared and managed.

I designed a system where users can track, exchange, and monetize surplus renewable energy through a seamless digital experience — integrating smart contracts, digital twins, and AI-driven matching to simplify complex infrastructure.

Design, business thinking, and emerging technologies in one cohesive, forward-looking solution.

TITLE

Ageless

Ageless

/05
AREA
FASHION & GRAPHIC DESIGN
ROLE
ACCESSORIES DESIGN & Art direction (+3D)
ABSTRACT

Ageless is a capsule accessories collection built with a team of four, inspired by the concept of play. I led 3D renders and material selection, contributed to ideation and layout, and hand-sewed the final pyramid bag — concept to physical prototype, in one cycle.

coffee, coffee, coffee
potential is endless
coffee, coffee, coffee
potential is endless

Awards

Awards

/01

C3W

Third place for "Giovani e lavoro: confronto tra aspettative e realtà" with a mobile app to facilitate finding jobs, Hiredup.

/02

Sisal

Winner of "Attiva l'archivio!" contest by Sisal S.p.a., to renovate their digital archive. The project consisted in a digital environment with AI content categorization, AI agent and AR experience.

/03

LVMH

Awarded the Inside LVMH Certificate: "Creation & Branding, Retail & Customer Experience".

C3W

Third place for "Giovani e lavoro: confronto tra aspettative e realtà" with a mobile app to facilitate finding jobs, Hiredup.

Sisal

Winner of "Attiva l'archivio!" contest by Sisal S.p.a., to renovate their digital archive. The project consisted in a digital environment with AI content categorization, AI agent and AR experience.

LVMH

Awarded the Inside LVMH Certificate: "Creation & Branding, Retail & Customer Experience".

A self-initiated series  Prada, Diesel, Helmut Lang, Balenciaga  built at billboard scale. Different brands, different voices, same instinct as the work above. 

A self-initiated series  Prada, Diesel, Helmut Lang, Balenciaga  built at billboard scale. Different brands, different voices, same instinct as the work above. 

A self-initiated series  Prada, Diesel, Helmut Lang, Balenciaga  built at billboard scale. Different brands, different voices, same instinct as the work above. 

Services

Services

UX/UI & Product Design

Interfaces that work hard and look sharp. Websites, apps, and digital products — research-led, opinionated, built around how people actually think and behave. Figma to Framer, design to ship.

Brand Identity

Type, color, imagery, motion. Visual systems with a fashion-forward eye, built to hold up across screens, products, and seasons.

Accessory Design

Bags, jewelry, shoes, and small leather goods — from sketch to spec pack. Concept, materials, prototypes, and production-ready technical sheets.

Fashion Tech

Wearables and hybrid objects where industrial design meets digital fluency. Functional products with a designer's eye and a user's logic.

UX/UI & Product Design

Interfaces that work hard and look sharp. Websites, apps, and digital products — research-led, opinionated, built around how people actually think and behave. Figma to Framer, design to ship.

Brand Identity

Type, color, imagery, motion. Visual systems with a fashion-forward eye, built to hold up across screens, products, and seasons.

Accessory Design

Bags, jewelry, shoes, and small leather goods — from sketch to spec pack. Concept, materials, prototypes, and production-ready technical sheets.

Fashion Tech & Product Design

Designing wearable tech that merges industrial design with digital expertise, creating functional, stylish, and intuitive products.